CUSTOMER DISCOVERY FRAMEWORK

Regional PMF Validation Dashboard

Applying "The Four Steps to the Epiphany" and "The Only Thing That Matters" to validate AEC Intelligence Hub for Florida & Quebec markets

Persona Segmentation Matrix: Florida

Regulatory Body: DBPR (Florida Department of Business & Professional Regulation) | Climate: Hurricane-prone, high humidity

Large General Contractor

$50M-$500M revenue100-500 employees

Mid-Size General Contractor

$10M-$50M revenue25-100 employees

Specialty Subcontractor

$2M-$15M revenue10-50 employees